In 2010 Norwegian photographer Andreas Helland started a street photography project and the blog Tailorism, portraying well-dressed people around his neighborhood in Oslo. His goal was to photograph people who were inspiring but not main stream, to appreciate their style and distinctiveness. He focused on creativity rather than expensive labels. The blog Tailorism is a homage to people on our streets who dress up with vision and care. His photographs also celebrate the area, its buildings and environment.
With the spirit of the blog Tailorism, Helland depicted the scenery at The Vintage Festival, in London.
The Vintage Festival was founded by Gerardine & Wayne Hemingway, as a tribute to the history of British pop culture and British fashion from the 1920s to the 1980s. They assembled the expertise necessary to develop an authentic concept that celebrated fashion, music, art, design, film and cuisine from this era, while also helping them to understand how the heritage of these past decades had influenced the British creative culture today. Please have a look at their website: vintagefestival.co.uk
The book 'Vintage Stories, London' is an inspiring, moving and beautiful tribute to the festival; its people, magic, stories and amazing clothing. We also hope the book inspires people everywhere to implement more colourful, creative and fine clothing in their daily lives.
Colophon for the book Vintage Stories London:
PHOTOGRAPHY: Andreas Helland
TEXTS: Andreas Helland, with help from Julie Sandberg, Kjersti Sundland, Michael Attree, Nina Ansten and Tor Helland.
EDITORS: Andreas Helland and Nina Ansten
DESIGN & ART DIRECTION: Nina Ansten
TYPEFACE: Luxury Text and Trebuchet
PAPER: Scandia smooth, 150g
REPRO: JK Morris Production, Värnamo
PRINTING: Livonia Print LTD
© BYEN STORY / ANDREAS HELLAND
ANDREAS HELLAND is a freelance photographer & a freelance nurse. He grew up in Sandnes, Kristiansand and Bergen, and lives today in Oslo, Norway.
Helland started approaching the field of photography as a self-taught photographer. He later developed his photographic skills and techniques through studies at Bilder Nordic School of Photography, Oslo. As a photographer, he works with various concepts.
Vintage Stories, London is his first photo book, published on his own publishing company: Byen Story. / andreas.helland.org
NINA ANSTEN is a designer & art director, based in Oslo. Ansten has developed a particular reputation for close working relationships with artists, curators, publishers, museums, cultural- and educational institutions. After her studies in visual communication at Central St. Martins, University of The Arts London, she has worked with a variety of clients including the Astrup Fearnley Museum of Contemporary Art, Statoil Art Collection, Morten Viskum, Thomas Tallis School and the National Museum. / anstenstudio.no